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Job Title Category Analyst - Food Manufacturing
Location Oakville, ON
Job Type Full-Time Regular
Job Description
The Category Analyst will work directly with Sales, Marketing, Trade Marketing and cross-functionally with Finance, Supply Chain, Operations and IT departments to ensure business strategy compliance and adherence to the trade spend and promotional budget. The Trade Marketing Analyst is primarily responsible for building tools and reports that allow tracking of sales and marketing planning, performance, and pre-promotional ROI as well as post promotional event lift and sell-through analysis.

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PRIMARY RESPONSIBILITIES

  • Ensure consumer marketing programs are aligned and executed with eligible retail and food service partners

  • Maintain and measure online repository of signed program agreements and commitments

  • Track proof of performance to include distribution levels, promotional activity, and off-shelf display with reporting from distributors’ data systems.

  • Use data to perform sales and category analysis for category and competitive products. This will include top-line reporting, category reviews, POS reporting, managing execution of product promotions, and formulation of potential pricing strategies.

  • Utilize customer specific data systems to report sales trends for retailers supplied by large wholesalers (store count, average items sales etc.)

  • Build reports that track slotting and promotional spending vs. budget, and deduction validation for accounting. Build and maintain promotional calendars across key customers.

Competencies & Abilities

  • Candidate must demonstrate commitment and dedication to delivering profitable growth for the company.

  • Candidate must be highly analytical, and demonstrate the ability to develop creative business solutions by providing fact based recommendations.

  • Must be extremely detail oriented, yet able to simplify and consolidate findings of projects for better understanding and retention of others.

  • Take ownership of information gathered for projects and verify accuracy prior to developing / distributing work.

  • Continual project re-prioritization, schedule flexibility and willingness to accommodate internal and external perspectives/needs.

  • A solution driven approach to work and experience of multi-tasking under pressure.

  • Candidate should be able to work in a collaborative manner with the team and cross functional internal departments.

  • Candidate should have a strong desire to one day lead sales or marketing activities at the National Retail or Category level.

IDEAL QUALIFICATIONS:

  • Bachelor’s Degree in Business, Marketing, or related field

  • Excellent analytical skills; advanced proficiency with MS Office Tools

  • Ability to work in fast-paced, entrepreneurial environment.

  • 1-2 years of strong analytical experience. CPG retail experience a plus. Familiarity with protein category beneficial but not necessary.

  • Experience in grocery or convenience analytics or experience at a retailer in an analytics role ideal

  • Knowledge of syndicated and customer data (Nielsen, Retail Link) strongly preferred.

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    Keywords: "Trade Market Analyst", "food manufacturing", "CPG retail", Neilson, "Retail Link", "Category Management", "Business Strategy Compliance", promotional spending, budget, trade & promotion, Food Service, "Business Analyst", Food Retail, CPG manufacturing, "Sales Analyst"  "Consumer Packaged Goods, marketing, marketing budget, Captain, Spectra, Kantar, Forrester, NPD, Plan-o-gram, Dunnhumby, Planogram, "Category Analyst", forecasting, "Category Manager", "Marketing Analyst", "Sales & Marketing Analyst", Toronto, Mississauga, GTA, Oakville, Hamilton

    Geographic Region West GTA

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