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Job Title Communications Planner
Location Cincinnati, OH
Job Description

ABOUT EMPOWER MEDIAMARKETING:

Empower MediaMarketing is an independent media agency that plans, buys, creates and proves the impact of media. Located in the consumer marketing and branding hub of Cincinnati, we deliver proof our clients’ media investments are driving real results. We are part of The Empower Group, an independent network of companies focused on building brands and business for its clients.

 

 “Communications Planner”

Empower’s Communications Planners ensure leading edge strategic thinking and cross-channel integration are applied to clients’ media marketing plans. They collaborate and partner with clients, Empower’s media/channel specialist teams and agency partners to develop innovative communication strategies that meet clients’ marketing goals. A Communications Planner will leverage their deep understanding on how to marry the strengths of traditional, digital, social and content to integrate strong communications plans.

 

Detailed Description

·         Writes high level communications strategy to connect with the right consumer audience

·         Gathers and analyzes client input to inform plans:  sales seasonality & trends, sales to media rations, target insights, media industry landscape, client challenges, marketing inputs, etc.

·         Works with Empower’s Decision Sciences team to identify &  prioritize target audiences & geographies

·         Prepares campaign planning briefs and Media Objectives & Strategies

·         Integrates media channels together that tie back to actionable consumer insights

·         Sets and measures overall media delivery of the plan- including communication goals, rolling up impression comparisons, planning options across media, year over year comparison

·         Stays abreast of industry trends, actively participates in Empower Communications Planning team meetings to share learnings & best practices

·         Leads channel optimizations to the plan throughout its life 

 

Characteristics:

·         Strong client facing communicator, experience presenting to clients

·         Curious and Proactive

·         Organized, able to multi-task and prioritize across a team

·         Highly numbers oriented with attention to detail

·         Confident and assertive

 

Tools:

·         Media Plan Mixing & Optimizing Tools:  Telmar, IMS

·         Has worked with Nielsen, Arbitron, ComScore, SRDS

 

Requirements:

·         Bachelor’s Degree

·         Minimum 5 years experience constructing multi-media campaigns

·         Digital media experience desired

·         Hispanic or Ethnic planning a plus

·         Excellent Excel and PPT skills

 

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