Posts Tagged ‘Facebook’

Social Media Recruiting Continues Growth Spurt

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If you’re not using social media to complement your hiring efforts yet, then you’re seriously falling way behind the trend.

Earlier this summer, Jobvite unveiled its annual Social Recruiting Survey, which found that social media has become an essential recruiting tool for successful HR teams. Currently, 92 percent of companies are using social media to recruit new employees, which is up from 78 percent five years ago.

Survey results are based on answers from more than 1,000 human resources and other recruitment professionals who were asked about their social media recruiting activities and intentions.

Some key findings of the survey include:

  • LinkedIn remains the most popular social network among recruiters, with usage increasing from 87 percent in 2011 to 93 percent in 2012.
  • 66 percent of recruiters are using Facebook, up 11 percent from last year.
  • 54 percent of recruiters are using Twitter.
  • 73 percent of employes have successfully hired a candidate through social media, up from 63 percent in 2011 and 58 percent in 2010.
  • 89 percent of recruiters have hired through LinkedIn, 25 percent through Facebook, and 15 percent through Twitter.
  • 49 percent of recruiters have seen the size of their candidate pools increase since adopting social media.
  • 43 percent of recruiters think social media leads to better quality candidates.
  • 20 percent of recruiters say hiring through social media is quicker than through traditional channels.
  • 71 percent of recruiters consider themselves moderate to exceptional social recruiters.
  • 48 percent of recruiters always check a candidate’s social profiles.
  • 80 percent of recruiters like candidates who belong to professional organizations.

“The rise in social recruiting has allowed both candidates and employers an easier way to find the best match,” Dan Finnigan, president and CEO of Jobvite, said in a press release. “We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes. It also increases quality referral hires, which our own data on Jobvite proves are hired faster and last longer.”

Billions of Reasons to Recruit with Social Media

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If you’re not using social media as part of your recruiting efforts yet, here’s some motivation: revenue from social networking sites is expected to rise a whopping 43.1 percent this year, hitting a total of $16.9 billion.

That’s according to a new forecast on social media revenue from Gartner, which examined past revenue from sites like Facebook, Twitter, and LinkedIn, and asked analysts how that revenue will grow over the coming years.

What does this have to do with recruiting? It means that more people are going to be using social media sites and more companies are going to figure out how to monetize the actions from those users.

So it only makes sense that you establish a presence on all the popular social media sites now, so you can interact with the online community and find some great candidates by advertising your jobs or tapping into your networks’ connections.

Here are some interesting facts from the report:

  • Social media revenue is expected to rise from $11.8 billion in 2011 to $16.9 billion this year, making for an increase of 43.1 percent.
  • Revenue from social networking sites should reach $34 billion by 2016.
  • Advertising accounts for the largest portion of revenue from social media sites, expected to hit $8.8 billion this year, followed by social gaming at $6.2 billion, and subscriptions at $278 million.
  • The number of people using social media will grow at a moderate pace as competition and new technologies keeps people engaged.
  • Marketing departments are going to spend more of their advertising budgets on social media sites.

“New revenue opportunities will exist in social media, but no new services will be able to bring significant fresh revenue to social media by 2016,” Neha Gupta, a senior research analyst with Gartner, said. “The biggest impact of growth in social media is on the advertisers.

“In the short and medium terms, social media sites should deploy data analytic techniques that interrogate social networks to give marketers a more accurate picture of trends about consumers’ needs and preferences on a customized basis,” she added. “In the meantime, however, they should also continue to exploit other channels of revenue like mobile advertising and social commerce.”

Facebook: The Next Big Job Board?

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There is lots of advice out there about how you can find your next job on Facebook, but now it seems that the popular social networking site is going to make that task even easier by launching its own job board.

A recent article from NASDAQ claims that Facebook is planning to launch its own job board later this summer, although the article couldn’t credit its source, saying only that the information came from “people familiar with the matter.”

If it does become a reality, the job board could pose a huge threat to competitors – specifically LinkedIn – as well as other companies that develop apps to help companies showcase their jobs on Facebook.

“In recent years, the success of sites like LinkedIn, which merge users’ personal and professional histories with information about jobs, have put pressure on once-dominant sites like Monster.com,” the article notes. “While job seekers once considered sharing information on Facebook to be a liability when finding a job, today a host of companies, including those partnering in the new job board, have popped up promising to better match job seekers and recruiters using profile information from Facebook users.”

According to NASDAQ’s sources, the job board will aggregate job openings from other third-party providers, making those jobs available to all users. Facebook also plans to involve BranchOut, Jobvite, and Work4 Labs – all of which currently use Facebook for recruiting purposes – in the new effort.

Not much else is clear about how the new job board will operate, although Facebook does plan to make the service available for free, at least initially.

[Infographic] The Meteoric Rise of Branchout

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Facebook To Protect Passwords Of Employment Seekers

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Facebook’s Chief Privacy Officer, Erin Egan, recently put business bosses on notice that the world’s largest social network is prepared to take legal action against the “distressing increase” in employers demanding employee’s Facebook passwords.

This is an interesting position for the social network to take, since most of the time it is fighting off criticism for its own privacy violations.

“Facebook takes your privacy seriously,” said Egan in an online statement. “We’ll take action to protect the privacy and security of our users, whether by engaging policymakers or, where appropriate, by initiating legal action, including by shutting down applications that abuse their privileges.”

The timing for Facebook’s warning came almost simultaneously as Senator Richard Blumenthal (Dem) of Connecticut released details of a bill that he is preparing to address this privacy issue. The senator’s bill would address the policies of some employers who make requests that amount to an “unreasonable invasion of privacy.”

“I am very deeply troubled by the practices that seem to be spreading voraciously around the country,” Blumenthal said in an interview with Politico.com.

Both the senator and Facebook seem to be responding to a series of reports by the Associated Press that outline several employers asking job seekers for log-on credentials to their email and social networking sites; where the goal is clearly to check-up on the candidates online behavior.

With the advent of social networks, many employers began to examine the social profiles of prospective and current employees; investigating comments, photos and other data available on a person’s “wall” or “profile”. Many job-seekers have caught onto this trend and have begun setting their social settings to private, making it more difficult for employers to gain access. However, due to the tight job market, many candidates are complying and divulging this private information as they weight thoughts of continued unemployment or under-employment.

Currently, these employer policies and actions violate Facebook’s terms of service. But the reality is that those terms of service have no real legal weight and many legal experts feel that the legal waters surrounding this issue are murky.

The Department of Justice does regard these types of violations as federal crimes. Yet, in recent congressional testimony, the DOJ stated that is has no plans on prosecuting any such violations. The DOJ may be force to reconsider its position in light of Facebook’s aggressive statement and Sen. Blementhal’s proposed privacy bill. There will certainly be more to follow as this recruiting issue is moved further into public view.