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Sourcing via Social Media – Twitter, Facebook, LinkedIn

Written by Blogger on . Posted in Industry

Twitter sourcing is one of the recent staffing developments in the world. Human Resource strategies and techniques are changing fast to catch up with hard economic times as well as utilize the most recent technology in the market. Recruitment is one of the most affected practices.

With the social media being the meeting place for job seekers and students, recruiters are using the various social networks to source for the most suitable candidates to fill vacancies in their organizations. The internet has made it possible for employers to carry out background checks for all candidates seeking to for an opportunity to work with their organizations. The following are some of the tools that employers are using to accomplish this goal:


This is a social networking tool used to share ideas, and exchange photos. Facebook profiles are usually accessible publicly by those who have your email address. In Facebook, people post an observation, comment on posts by other people, upload photographs or videos and publish notes. The type of content you post on your Facebook wall, the comments you make on the walls of your Facebook friends, the types of images you upload and the notes you publish say a lot about you. For instance, posting confidential information on Facebook shows that you cannot keep secrets. Sharing useful links on a specific subject says that you can educate, inform and lead. Censoring the information you post on your wall and the comments you make shows that you are reliable, responsible, open minded and mature.

In addition, the frequency at which you update your status is also of great essence to the recruiter. If the job you are interested in a sales or marketing jobs, then you need to show your networking expertise. You should be able to reach out to many people. Warm personality and strong negotiation power is demonstrated by the number of comments your wall posts receive. Employers use this tool to recruit employees for entry level jobs.


This tool is used to recruit executives. LinkedIn users are people who understand the meaning of professional networking and have a solid career path. This network enables employers to view your complete profile and recommendations from previous employers in order to establish your credibility. The types of groups that you have joined and people within your network say a lot about your career goals and ambitions. Employers use this platform to recruit middle level managers.


Twitter is the best tool for carrying out employee background search. Twitter sourcing gives the employer access to information about all your internet engagements, including your publications. The employer can view what you do, and when. Twitter only links people who share interests, profession or those whom you know personally. Therefore, the number of followers and retweets can tell how influential and authoritative you are. In addition, Twitter uses a very compact language, and this is enough to tell people about your temperament and suitability for a certain post. Employers use Twitter to recruit company executives.

Tips for Twitter sourcing

In order to obtain the most appropriate information about a candidate, employers have to refine their search skills. All internet background checks begin at Google. Open the browser and then type the name of the candidate. Google will display all the internet engagements, photos, account information, blogs and publications. The results against the Twitter account are usually accompanied by a brief bio.

Twellow, TweetDeck, TweetGrid, Advanced search, X-Ray searching, and Power Twitter are some of the Twitter sourcing tools used to identify the right candidates for specific positions. The tool you use to search is determined by the kind of information you require. For instance, X-Ray search is the best Twitter sourcing tool for employers who wish to view tweets, location and the bio of potential employees.
Benefits of Twitter sourcing

Twitter and LinkedIn are the most popular tools for the recruitment of top company executives. However, Twitter sourcing has more benefits than LinkedIn. First, LinkedIn is not as popular as Twitter. In the US, the number of Twitter users is approximately 14,031,985 while LinkedIn users are approximately 12,699,785. Second, Twitter gives you access to some basic information that is not available on LinkedIn.

This information includes your previous tweets, some of which are links to your blog, articles or favorite content. Employers can follow links and see whether your interests match the expectations of the position you are applying for. Finally, employers can view geo data, personal information, tweeter activities and the skills of any user who fits within their search criteria. Of all the internet recruitment tools available, Twitter sourcing is the most convenient and efficient.