Current Opportunities

  
 
Job Title
Pharmaceutical Patient Marketing Director - DTC
Location
Seattle, WA
Country
USA
Job Type
Full-Time Regular
Job Description
Pharmaceutical Patient Marketing Director - DTC


To view a brief video about this opening: Click Here


Like to Build Things?

A small, high-growth Biopharmaceutical company in the Seattle area is expanding its commercial team to support the launch of their first product in early 2020. This dynamic organization discovers and develops new biopharmaceutical entities for critical, unmet medical needs and is now looking for a consumer-focused marketing professional to lead the launch in the patient channel. With a robust pipeline and a market cap of roughly $1B this post start-up is poised for exponential growth over the next five years. Although it is a relatively small commercial organization, this is a dynamic, exciting work environment and their teams have unusually strong personal chemistry. If you’re looking for a strategic marketing challenge in an organization that is building a strong foundation for the future, this could be the opportunity for you.

The Opportunity:
The Director of Patient Marketing will hire and lead a small Product Management team responsible for developing the U.S. go-to-market strategy in the consumer channel. The Direct-to-Consumer strategy is focused on market development, patient awareness and educational programs for this first-in-class product. You will be responsible for the commercial assessment of new patient initiatives and evaluation of marketing program effectiveness. Further, you will evaluate the ROI of promotional efforts and provide recommendations to optimize sales and marketing investments. You will represent patient marketing with cross-functional colleagues from other departments, including HCP Marketing, Market Access, Sales, Regulatory, Medical Affairs and Legal, plus external partner leadership with agencies and patient advocacy organizations.

Reporting to the Vice President of Marketing, the Director will develop and supervise brand initiatives for the patient channel, including digital, social media, print, TV, patient education and public relations programs. This is a hands-on leadership role where you and your team will develop and implement the consumer and patient-level marketing strategies including multi-channel strategy and plan implementation, messaging strategy, consumer segmentation, and media planning and execution. This is a long-term strategic planning and tactical role that will have a direct impact on the success of this high-growth organization as well as the well-being of patients. The high growth rate of company means that significant opportunities exist for career development and advancement.

Qualifications:
The successful candidate will have:
• 10+ years of commercial experience in the Biotech, Pharmaceutical or Healthcare industry
• 5+ years of patient/consumer marketing experience, including proven experience with multi-channel marketing strategy and implementation. Those with strong pharmaceutical agency experience are encouraged to apply.
• Direct supervisory experience of other marketing professionals
• Bachelor’s degree required; MBA or equivalent preferred
• A strong interest in working for small, fast-paced organization

We are looking for someone with strong leadership skills and the ability to set a long-term vision for the organization. An attractive compensation package for this position includes a competitive base salary, an annual bonus based on company and individual performance, and an attractive equity position in the organization.

This position will be based in the Seattle, WA area; financial assistance for relocation is provided.

This is an opportunity to leverage your business acumen and strategic skills for something more than a simple paycheck. If this sounds like the type of environment you are seeking at this point in your career, and if your background meets these qualifications, please apply. We want to give you the opportunity to succeed.

To apply please click on the “Apply” button below. You may also email your confidential resume to TAGResume@TMACmail.com. Please reference the Job Title in the subject line of your email.

YOUR PERSONAL PRIVACY AND CONFIDENTIALITY ARE GUARANTEED.

NO TELEPHONE CALLS PLEASE. Due to the high volume of resumes received, only applicants with specific experience requested by our clients will be contacted.

Additional opportunities are available throughout the country. Click here to see our list of available positions.

« return to home
back to top