{"id":36058,"date":"2023-03-23T10:43:04","date_gmt":"2023-03-23T14:43:04","guid":{"rendered":"https:\/\/www.pcrecruiter.net\/site\/?p=36058"},"modified":"2023-03-23T11:28:47","modified_gmt":"2023-03-23T15:28:47","slug":"how-ai-can-enhance-social-recruiting","status":"publish","type":"post","link":"https:\/\/www.pcrecruiter.net\/site\/2023\/03\/23\/how-ai-can-enhance-social-recruiting\/","title":{"rendered":"How AI Can Enhance Social Recruiting"},"content":{"rendered":"\n

Any digital tools \u2013 AI or not \u2013 that enable recruiters to spend less time on repetitive and time-consuming tasks and more time engaging with clients and candidates have got to be a good thing. <\/p>\n\n\n

\n
\"Darren
Darren Westall, CEO of Paiger<\/figcaption><\/figure><\/div>\n\n\n

Social recruiting is great, but building an engaging personal brand and consistency at every touchpoint can make serious demands on your time. This is where an AI assistant really comes into its own. <\/p>\n\n\n\n

To discover how easy it is to enhance social recruiting with AI, we spoke to Darren Westall<\/a>, CEO of Paiger<\/a>, the AI marketing assistant built for recruiters and salespeople.<\/p>\n\n\n\n

Build A Better Network <\/h2>\n\n\n\n

People buy from people. LinkedIn has moved away from being a headhunting tool to being a social network for professionals.<\/em><\/p>\u2013 Darren Westall, CEO, Paiger<\/cite><\/blockquote>\n\n\n\n

Let\u2019s face it, posting job ads across multiple social media channels and job boards is a time-consuming task. Especially when you want to maintain consistency, avoid unintentional bias, and present a cohesive and appealing employer brand. There\u2019s a lot of extra work involved. From manually entering details about a company and a role to setting up the correct metadata and choosing a captivating and on-brand image \u2013 it\u2019s all time taken away from core activities. But it\u2019s also a social recruiting essential. <\/p>\n\n\n\n

For professional platforms such as LinkedIn, in the last 5 years or so, the balance has started to shift. They\u2019re no longer just another space to headhunt or be headhunted; they\u2019re somewhere to grow a professional social network and develop a personal brand for both businesses and people. They\u2019re also a space where companies can build their brand as an employer to increase their appeal to ideal candidates.<\/p>\n\n\n\n

And yet, 95% of people and businesses don\u2019t actually share content on LinkedIn. This represents a huge missed opportunity. For employers and their recruiters, putting together engaging social content can help tease out passive candidates. Get social recruiting right, and it can surface hidden talent. The challenge, as always, is the time and cost it takes to create this content.<\/p>\n\n\n\n

Cut Through The Noise<\/h2>\n\n\n\n

I don\u2019t expect a recruiter in the software development space to understand Python. I do expect them to know the average salary for a Python developer with machine learning experience, based in London.<\/em><\/p>\u2013 Darren Westall, CEO, Paiger<\/cite><\/blockquote>\n\n\n\n

Getting the attention of passive talent across different sectors from healthcare to software development takes carefully crafted content posted in the right places. A good starting point is to think about where your potential candidates are, who they are, and which social networks they\u2019re likely to spend time on. That information then determines where to invest in terms of social recruiting. <\/p>\n\n\n\n

Social media platforms are busy places. Standing out from the crowd is no easy feat and, according to the statistics, only 5% of people and businesses are posting. The effort it takes to cut through the noise requires creativity and confidence. Sadly, many brands feel they don\u2019t have the right to occupy a particular space. They question their own authority: are they really the expert? <\/p>\n\n\n\n

Recruitment is one of those industries which can quickly become very niche. For that reason, there\u2019s sometimes a lack of belief in recruiters who need to niche down further on their market. Often, all it takes is to remove writer\u2019s block to enable recruiters to get posting. That\u2019s where AI comes on. <\/p>\n\n\n\n

Inside The AI Toolkit<\/h2>\n\n\n
\n
\"A<\/figure><\/div>\n\n\n

Paiger is an AI assistant. Not only can it be used in social selling and business development, it\u2019s also helping tech-savvy recruiters to streamline their social recruiting processes. From CV writing prompts to tips for starting a new career, with Paiger\u2019s AI assistant, recruiters and marketers can instantly get content-writing suggestions. <\/p>\n\n\n\n

Not only that, but Paiger\u2019s Ghost Writing tool automatically puts together content, leaving space around it for users to customize different aspects such as the company\u2019s tone of voice, and the call to action. In this way, Paiger enables recruiters and businesses to build their personal brand by sharing relevant content to attract candidates or new clients. <\/p>\n\n\n\n

Of course, recruiters\u2019 networks are also another great place to share employer value proposition (EVP) content \u2013 anything from downloadable white papers to blog posts. Whether it\u2019s the results of an employment survey or recent employer news, sharing company content across these networks is a surefire way to boost visibility and engagement with a recruiter\u2019s or employer\u2019s brand. <\/p>\n\n\n\n

Positioning job postings within a wider package of engaging value-added content helps to build trust, authority, and engagement with prospects. The difficulty is that recruiters have enough to do without concerning themselves with brand guidelines. With Paiger, any content shared on behalf of a company goes out with the right assets and follows brand guidelines.<\/p>\n\n\n\n

Integration With PCRecruiter<\/h2>\n\n\n\n

For social recruiters using PCRecruiter, integrating Paiger enables them to automatically feed it with their new job roles, ready for posting across social media. All it takes is the PCR Job Board<\/a> and a request to our technical team for your database’s Paiger XML feed. The AI then combines this information with a marketing approved-image, the relevant hashtags, and the correct brand guidelines before sharing it out to their social media channels \u2013 whether that\u2019s LinkedIn, Facebook, Twitter, or Instagram \u2013 all or just one. Job done!  <\/p>\n\n\n\n

AI is making social recruiters more efficient by supporting them with automated content creation, so they can get on with more important tasks \u2013 like talking to candidates. Find out more about combining PCRecruiter with powerful integrations like Paiger. <\/p>\n\n\n\n

Book a FREE PCRecruiter demo<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Artificial Intelligence (AI) is changing the world of work. That much is certain. For most industries, the big question is how it will change the way people work. With all the noise around AI tools \u2013 like ChatGPT \u2013 and what they can and can\u2019t do (or what they should and shouldn\u2019t do) it\u2019s easy to forget one thing: AI can make social recruiting easier and more effective.<\/p>\n","protected":false},"author":13,"featured_media":36095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software"],"acf":[],"yoast_head":"\r\nHow AI Can Enhance Social Recruiting - PCRecruiter + Paiger<\/title>\r\n<meta name=\"description\" content=\"We spoke to Paiger CEO Darren Westall about social recruiting with AI, and how Paiger works with PCRecruiter to enhance the process.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.pcrecruiter.net\/site\/2023\/03\/23\/how-ai-can-enhance-social-recruiting\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How AI Can Enhance Social Recruiting - 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