Industry

Social Media Recruiting Continues Growth Spurt

If you’re not using social media to complement your hiring efforts yet, then you’re seriously falling way behind the trend.

Earlier this summer, Jobvite unveiled its annual Social Recruiting Survey, which found that social media has become an essential recruiting tool for successful HR teams. Currently, 92 percent of companies are using social media to recruit new employees, which is up from 78 percent five years ago.

Survey results are based on answers from more than 1,000 human resources and other recruitment professionals who were asked about their social media recruiting activities and intentions.

Some key findings of the survey include:

  • LinkedIn remains the most popular social network among recruiters, with usage increasing from 87 percent in 2011 to 93 percent in 2012.
  • 66 percent of recruiters are using Facebook, up 11 percent from last year.
  • 54 percent of recruiters are using Twitter.
  • 73 percent of employes have successfully hired a candidate through social media, up from 63 percent in 2011 and 58 percent in 2010.
  • 89 percent of recruiters have hired through LinkedIn, 25 percent through Facebook, and 15 percent through Twitter.
  • 49 percent of recruiters have seen the size of their candidate pools increase since adopting social media.
  • 43 percent of recruiters think social media leads to better quality candidates.
  • 20 percent of recruiters say hiring through social media is quicker than through traditional channels.
  • 71 percent of recruiters consider themselves moderate to exceptional social recruiters.
  • 48 percent of recruiters always check a candidate’s social profiles.
  • 80 percent of recruiters like candidates who belong to professional organizations.

“The rise in social recruiting has allowed both candidates and employers an easier way to find the best match,” Dan Finnigan, president and CEO of Jobvite, said in a press release. “We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes. It also increases quality referral hires, which our own data on Jobvite proves are hired faster and last longer.”

Suggested articles

Ten Tips for Faster Hiring
Recruitment

10 tips to help you hire faster

Top talent tends not to stick around too long, so when it comes to securing the right person for the right role, the best recruiters need to be quick off the mark. As a recruitment professional, how can you hire faster without dropping your hiring standards? In the latest blog from PCRecruiter, we share ten tips for faster, more efficient recruiting.

Read more
Topics

How to use social media in recruiting

Whatever your recruitment vertical, when it comes to making the right hire, social media is an essential tool for sourcing the best candidates. But it’s not as simple as pushing out a job posting across multiple social channels and expecting the best candidates to come calling. Find out how to get social recruiting right by reading the latest blog post from PCRecruiter in collaboration with Steve Gipson from Recruiters Websites. Read it now.

Read more
Topics

Employer Branding: What It Is and Why It’s Important

Over 50% of recruitment leaders are investing in employer branding. What’s the appeal, and how can it benefit your business? In the latest blog post from PCRecruiter, we explore the importance of employer branding and how it can make your hiring more effective, and benefit your bottom line. 

Read more

Who are PCRecruiter?

Find out more about who we and what we do.