Customer Relationship Management (CRM) is a term with connotations that have outgrown its original use; The people tracked in CRM systems don't have to be customers, and a system may only seek to handle certain aspects of relationships.
In recruiting, CRM has come to mean working with people who are not necessarily applicants, and with entities that are not likely to be customers. The contacts may be prospects, candidates, or referrers, and the entities may be targets/sources of talent, internal departments of one's own organization, or any grouping of people applicable to a recruiting effort, such as a trade-association or online community.
PCRecruiter's multi-purpose record grouping system, called Rollup Lists, enables highly-effective recruitment CRM. You can place Names, Organizations/Departments, or Jobs on one or many Rollup Lists for serious control of large amounts of data, and for managing tasks such as:
- Storing search results
- Sending bulk emails
- Mass-moving or deleting records
- Sorting records into subgroups
- Routing multiple resumes to managers
- Creating calling lists or planning activities
- Process automation
These flexible groupings are central to practically every recruiting task performed in PCRecruiter.
Beyond the Rollup List feature, the underlying PCRecruiter data model is uniquely effective in that it required all name records to carry a hard association to some group record. This is important in recruitment because sometimes you are working with people, and sometimes with groups, with the context of those uses changing depending on the project or task at hand.
Another important dimension of CRM is the separation of activity relating to records/events versus the personal schedules of people using the system. A successful CRM tool gives recruiters the flexible and fluid ability to create and separate, transact and evolve past, present, and future events in correct context. PCRecruiter has the tools you'll need to classify and manage events and calendar items, including synchronization with MS Outlook, Google Calendar, IMAP, email, and voice options.