Industry

Recruitment Software Provider Ponders Power of Social Networks

These days many companies are looking at how they can use social networking sites in addition to their current recruitment software.

Bullhorn, a provider of front office recruitment software, recently released “How Bullhorn Sees it: Six Tips for Using LinkedIn and Other Social Networks for Recruitment Success,” a white paper advising recruiters on how to use LinkedIn and other social networks for recruiting purposes.

The company said it produced the paper in response to growing anxiety amongst recruiters who often think that LinkedIn could threaten the industry by giving employers direct access to candidates.

“With every member recording their career history and displaying recommendations from colleagues, clients and suppliers, LinkedIn has effectively become one of the world`s largest databases of candidates, and much of this information can be accessed by anyone,” Barry Hinckley, president and founder of Bullhorn, said.

“The need for recruitment agencies, however, will remain or grow for two reasons: the obvious one is that LinkedIn now offers heaps more data to sift through,” he continued. “But secondly, and more importantly, are the relationships. Historically, the best recruiters are those who cultivate relationships and manage extensive networks of people. Many recruiters today have built vast networks on LinkedIn, and these are far more personal than those built on job boards. Employers will pay a recruiting fee to access relationships they do not have.”

During the five years since its creation, LinkedIn has expanded into a global network of more than 43 million users. Bullhorn and many other recruitment software providers think the best recruiters will use the social network’s power to their advantage.

The six points listed in Bullhorn’s white paper include:

  1. LinkedIn works best if you modify your voicemail strategy
  2. People on LinkedIn are not passive, they’re poised
  3. LinkedIn is a good way to source names and find candidates, but don’t expect the network to do the work for you
  4. LinkedIn is the second stop (after checking your internal database for active candidates) to get referrals
  5. Facebook is a good site. It has a role to play, but currently it’s not ideal for sourcing
  6. ZoomInfo is a great tool to generate new and better requirements

Leave a Reply

Your email address will not be published. Required fields are marked *

Suggested articles

Industry

Starting a Recruitment Agency: 6 Key Considerations

There are risks and challenges associated with starting any new business, and setting up your own recruitment agency is no different. Whether you’re a seasoned recruiter striking out on your own, or an entrepreneur completely new to the industry, it’s important to take the right steps to minimize risk and successfully start your own recruitment agency. Here’s what you need to know, including tips for making it work. 

Read more
How Transport & Logistics Firms Benefit from RPO
Industry

How Transport & Logistics Firms Benefit From RPO

Recruiting CDL drivers is complex and time-consuming work. Getting it right takes time and industry know-how that a generalist recruiter or an HR team doesn’t always have. That’s where Recruitment Process Outsourcing (RPO) and the right recruitment tech can help.

Read more
The Death of X-Ray Search?
Industry

The Death of X-Ray Search For Sourcing?

“X-ray search” has been a secret super-power to sourcing heroes for a while now. However, some recent changes have made it more challenging to use effectively. Today, let’s discuss what X-ray search is and what seems to be happening to it.

Read more

Who are PCRecruiter?

Find out more about who we and what we do.