The Canadian Anti Spam Law (CASL), which was designed to stop spam from being sent to Canadians, goes into effect July 1, 2014. Many people remain unfamiliar with the law, even within Canada, despite its serious potential impact for any business that sends commercial email to Canadian recipients. So what is this law and how does it affect recruiters, staffing agencies, and HR sourcing pros?
In short, any email, text, or direct social networking message that actively or passively promotes your services or your current job openings could be placed into the category of communications affected by this law.
The law is very broad, applying to all CEMs sent to anyone in Canada or by anyone in Canada.
Unlike other anti-spam rules (such as the USA's 'CAN-SPAM' law) Canada's anti-spam law has been given very large, sharp teeth.
Some of the stipulations for complying with CASL are the same as those for complying with the US CAN-SPAM law. Make sure that your emails include the following:
In addition to the above, but differing from CAN-SPAM:
Although PCRecruiter has offered "unsubscribe" tracking for many years, the new CASL law has generated changes in how email is handled. The next system update will include an 'opt-in / opt-out' function which can be used in form letters, custom forms, email signatures, and job board links. The system will also include methods for tracking the 6-month and 24-month 'implicit' permission allowed under the law. The system will apply these settings automatically when sending email communications. PCRecruiter also gains new options for adding and removing multiple email addresses from the opt-in/out lists, as well as capabilities for exporting and importing email addresses in CSV format.
If you send email to anyone in Canada, or you operate business in Canada, you will want to become familiar with this new law and make sure that your electronic communications comply with it. This information is not intended as an offering of legal advice; please consult with your applicable legal authority regarding the CASL or any other compliance activities that you may undertake.
If you desire assistance with implementing features in PCRecruiter, please contact your Main Sequence representative.
Artificial Intelligence (AI) is changing the world of work. That much is certain. For most industries, the big question is how it will change the way people work. With all the noise around AI tools – like ChatGPT – and what they can and can’t do (or what they should and shouldn’t do) it’s easy to forget one thing: AI can make social recruiting easier and more effective.Read more
No matter what type of recruitment you’re working in, there are always going to be market trends. In the fallout from the pandemic and the ‘Great Resignation’, remote working not only became a viable option for some workers, but the preferred choice for many. This possibility has created new opportunities – and challenges – for those hiring.Read more
On February 21, 2023, Main Sequence Technology, Inc was awarded a patent by the United States Patent Office. US Patent No. 11,586,760 B2, entitled “SYSTEM AND METHOD FOR ASSOCIATING MULTIPLE LOGINS TO A SINGLE RECORD IN A DATABASE,” relates to PCRecruiter’s unique method for handling the multiple ways through which the same jobseeker might access the job board.Read more
Find out more about who we and what we do.
2 thoughts on “The Canadian Anti Spam Law affects recruiters worldwide.”
Would like there to be a way to easily see who has opted in/out when viewing a name record or in a rollup list.
Thanks for reading the blog, Jordan! The email addresses are stored in a separate database, so that you don’t have a situation where someone opted out in database A and continues to get email from database B, or where someone’s name record is deleted and re-added later and they start getting email again. Because the email list is not part of the database, doing a lookup for each email on a the rollup, or checking the email against the database when a name is loaded would slow things down. To keep performance speedy, they decided not to include any indicator for now. That said, the current setup was just to get the basic compliance going and there are more features planned around this down the line, so it may be added later.
Comments are closed.