HR departments are historically considered to be boring and conservative, but some of the cutting-edge policies being created in big companies are giving recruiters a new reputation.

It’s hard enough to find – and keep – good employees in today’s world, and having a good recruiting team and good recruiting software (https://www.pcrecruiter.net) is no longer enough, so a lot of companies are going above and beyond the ordinary tactics to draw potential candidates. From unlimited vacation to bolder branding ideas, employers are pulling out all the stops to bring new people on board.

Here are five of the craziest policies that are setting some companies apart:

  1. Extraordinary benefits – Most companies offer some form of medical, dental, and vision insurance, but some companies are going way above and beyond to make sure their employees are well taken care of. Take Google for example – if an employee dies, the company’s life insurance policy will pay their spouse or domestic partner 50 percent of that employee’s paycheck for the next 10 years.
  2. Unlimited vacation – Employees of most companies – especially the bigger, more corporate ones – typically only get a couple weeks of vacation each year. However, newer companies like Netflix and Foursquare allow their employees to take an unlimited amount of vacation. These companies realize just how much emphasis the younger generations place on the importance of work-life balance and how much they value their time off.
  3. Better health incentives – A lot more companies are focusing on the skyrocketing cost of healthcare and are finding new and innovative ways to keep their employees healthy. Some of the top companies have employee exercise spaces or group classes on-site, while others offer monetary incentives for employees who improve their health and in turn drive down the company’s overall insurance costs.
  4. Intrinsic benefits – We’re seeing a lot more companies acknowledge the importance of intrinsic benefits and implement new ways to appreciate their employees – including everything from setting up game rooms and snack lounges where employees can take a much-needed break throughout the day to offering telecommuting opportunities so employees can work from the comfort of their own home.
  5. Referral bonuses – Some of the best new hires come from the networks of your existing employees, and companies are beginning to place a higher value on this. It’s not unusual for companies to offer a referral bonus of $100 or so, but some companies are offering bonuses in the thousands or tens of thousands of dollars.

It takes a lot of work to find the best employees for your company, but that goal can be met a lot easier if you have a great recruiter on your HR team.

So what makes someone a great recruiter as opposed to a mediocre one? In fact, there are several qualities that set high-performing recruiters above their lesser-performing counterparts.

Here are four essential qualities of a great recruiter:

  1. Good salesperson – Part of your job as a recruiter is to sell your company and your company’s job openings to potential candidates. You have to sell the idea of working for your company in the same manner that you’d sell someone a new product or service, which means you need to have the ability to prove why your company is so great and why someone will want to work there.
  2. People person – As a recruiter, it’s inherent that you’ll be dealing with people on a consistent basis, so you need to be comfortable interacting with all different types of people day in and day out. Since you will most likely be the first point of contact for a potential employee, your attitude and demeanor will essentially provide a first impression of the company, meaning that you need to be able to put on a happy face regardless of what might be going on in your personal life.
  3. Organized – There is a lot going on in the world of recruiting, from writing up job descriptions and reading resumes to calling people for interviews and conducting background checks on potential hires. So as a recruiter, you need to be extremely organized in order to keep track of all of these things, so you can ultimately get the job done.
  4. Technologically inclined – As we mentioned above, there are a lot of tasks that fall at the feet of recruiters, but luckily there are some great technologies out there to help them stay on track. Whether you’re using your company’s applicant tracking system (pcrecruiter.net) to review resumes, scheduling interviews through Google Calendars, or conducting a background check, you need to know how to use the latest technology in order to make your job more efficient.

Keep these important qualities in mind when hiring your company’s next recruiter. With any luck, you’ll snag someone who can entice some of the best employees out there to join your company.

Sometimes employers become overly egocentric when it comes to recruiting, deciding that in a weak economy they have the pick of the litter when it comes to job seekers. However, job seekers are often no better at focusing their resumes around the old-fashioned idea of an objective and expecting employers to meet their personal needs by offering them their dream job.

The fact of the matter is that recruiting needs to be a give-and-take situation. That doesn’t mean one side gives and the other takes. It means there should be a balance on both sides.

In the article, “The Importance of the Give-and-Take Job Interview,” writer and human resources consultant Deborah S. Hildebrand suggests
that:

… job seekers (and employers) should focus on creating the type of give-and-take environment that naturally lends itself to a quality fact-finding session. Because that is what job interviews are supposed to be all about. It’s just business professionals gathering information.

In a truly idyllic job interview, both sides would feel confident in what they bring to the table and be able to discuss openly the benefit of what they each offer. It would be, as Hildebrand suggests, a more level playing field.

For employers, writer and speaker John Picoult sees it this way in his Monster.com article, “Does your Hiring Process Sentence Applicants to Hard Labor?” Employers need to consider how their company treats customers and apply these same rules to job seekers. After all, customers are just job seekers on their day off.

Consider this: if you make the shopping experience uncomfortable or difficult for customers, they are likely to stop patronizing your business, right?

The same principle applies in the recruiting arena. If it’s unreasonably difficult and onerous for candidates to interact with your firm, they’ll be inclined to look elsewhere for employment. (And no matter what the state of the job market, talented people will always have other alternatives.)

Making the recruiting process as free of stress and friction as possible should be your goal. It’s our goal. That’s why we offer a complete recruiting software solution for your applicant recruiting, sourcing, and tracking needs. Check out PCRecruiter for more.